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Pan India Associates


Parul Bali

NCR and North India Associate

Parul completed her studies in Textile Designing in 1995 and then took to serving in the skies with Jet and Swiss airways till 2001. Later she joined the world of education and followed it with experience in the hospitality sector for another five years.

Today, more than two decades  later,  Parul has a distinct identify of her own and as evolved into an artist, a discerning world traveller and a children's art entrepreneur .

Exotic Echo aims to use her excellent soft skills, artistic inclinations, textile designing background and international and national travelling experiences to help  identify partners and opportunities for its Blue Lotus worldwide initiative.

She joins Exotic Echo as an esteemed associate for all its direct and co branded activities for the NCR and other regions in North India.


Catherine Allie

Associate for Bavaria in Germany

Catherine who is also an Exotic Echo worldwide associate has the unique distinction of being our pan India associate for Ladakh, Himachal Pradesh and a part of Assam. In 2017 she was in the list of Forbes 30 , under 30 Europe.

Catherine has been working in the field of natural fibres in India for more than six years now. She has founded and heads the organisation called KAL, which in Hindustani can mean YESTERDAY or TOMORROW depending on the context one uses it. KAL therefore is an attempt to bridge  yesterday with tomorrow.

She spends most of her time in India, in Ladakh. She has helped set up a complete eco system of yak and lamb natural fibre process from the high pastures of Changthang to Leh and then to the outside world.

 In Himachal Pradesh the some of the natural fibres are hand knitted  into scarves. 

Catherine also works with natural Erie silk fibre or ahimsa silk  in a part of Assam.

We welcome her to our India team and hope to contribute jointly in enhancing  rural livelihoods in India.

Pan India Associates: Meet the Team
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